Skincare got weird. We made one moisturizer that makes sense.
Natru is one rich, seven-ingredient tallow moisturizer for dry skin, made for your face, hands, and body.
Scroll horizontally or use the arrow keys to read all seven highlights.
- Simple routine
- 7 organic ingredients
- Custom formulated
- Made in Illinois
- Fragrance free
- Face + hands + body
- Morning or night
Simple with intention.
Our formula. Illinois made. Every batch tested.
Most tallow skincare products are white-labeled or homemade. Natru is not. We started with our own formula, not a ready-made product with a new label. Natru is custom formulated and manufactured in an Illinois lab, made in the USA, and every batch is tested, including microbiological testing.
Custom formula · Illinois made · Every batch tested
$60 · Estimated 60-day jar · About $1/day · 30-day first-purchase guarantee
Deep moisture. No complicated routine.
What those seven ingredients do.
Tallow, shea butter, jojoba oil, rosehip seed oil, vitamin E oil, and squalane bring emollient moisture. Manuka honey acts as a humectant. Together, the seven-ingredient formula reduces moisture loss and softens rough, dry skin.
Locks in moisture
Tallow and shea butter seal in moisture and soften dry skin.
Reduces moisture loss
The oil-rich formula reduces moisture loss and protects skin from drying wind, cold, and everyday exposure.
Softens rough, dry skin
Use it wherever dryness shows up, including your face, hands, elbows, and body.
The full formula
Seven ingredients. Each one has a job.
01
Grass-fed organic tallow
A rich emollient that helps seal in moisture.
02
Shea butter
Locks in moisture and gives the whip its body.
03
Manuka honey
A humectant that helps attract moisture.
04
Jojoba oil
An emollient that softens and conditions.
05
Rosehip seed oil
An antioxidant-rich oil that conditions skin.
06
Vitamin E oil
An antioxidant that supports the oil blend.
07
Squalane from olive oil
A lightweight emollient for soft, smooth skin.
But will it feel greasy?
Fair question.
Tallow is rich, so the amount matters. Start with a small amount and warm it between clean fingertips before applying it to your face, hands, or body. Natru is designed to absorb easily and leave your skin moisturized, not coated. Add more only where you need it.
Use it morning or night. One jar is estimated to last about 60 days with daily use, depending on your routine and how much you apply.
From nature. Back to nature.
A compostable, plant-based cosmetic jar.
We chose a compostable, plant-based cosmetic jar because it should reflect the care that went into the formula. When the jar is empty, it can go in city composting programs and leaves no permanent microplastics behind.
I wanted one moisturizer I could understand and use every day.
I did not start Natru because skincare needed another brand. I started it because daily moisturizers have become harder to understand than they need to be. I wanted one simple solution: a natural seven-ingredient formula for my face, hands, and body, built around premium grass-fed 100% organic tallow, organic ingredients, and packed in a jar designed to return to nature.
Stu, Founder of Natru
What customers say
"In just a few weeks my skin has completely transformed. It’s smoother, more hydrated, and has a natural glow I haven’t seen in years. The texture is rich but absorbs beautifully without feeling greasy. I love that it’s made with clean, natural ingredients and feel good about what I’m putting on my skin"
Maureen G., Harbert, MI
"I spend a lot of time in the mountains and the dry air wreaks havoc on my skin. If I rely on the moisturizer at the hotel or something I grab at the local store, things get worse! Natru is a game changer. Whether in the snow or wind blown sun, my skin is happy. Not greasy, lasts all day, and isn’t full of chemicals. Done and Done!"
Phil B., Marin County, CA
"My winter eczema has been the worst it’s been in years. I’ve tried a bunch of different skin products, but nothing seemed to work until I found Natru. It’s amazing how well it works on my creases, which are my worst affected areas. And the best part? It’s not greasy or sticky!"
Jonna M., Chicago, IL
Questions before you try it?
Will it smell like beef?
Natru is fragrance free, with the natural scent of its ingredients. We do not add essential oils or synthetic fragrance.
Is it only for your face?
No. Use it on your face, hands, or body wherever your skin needs moisture.
How much should I use?
Start small. Natru is concentrated, and a little goes a long way. Add more only where you need it.
Is it for sensitive skin?
The fragrance-free formula is made for straightforward daily use, but everyone's skin is different. Patch test before full use, especially if your skin is sensitive.
How quickly will my order ship?
Orders typically ship within 1 to 3 business days. Standard U.S. delivery takes 3 to 7 business days. U.S. shipping is free on orders over $75, and other rates appear at checkout.
What if it is not right for me?
Try Natru with a 30-day satisfaction guarantee. Your first-time purchase of this product through Natru's website is eligible. Request your refund within 30 days of delivery. Limit one refund per customer. No return is required. Original shipping charges are non-refundable. Read the full refund policy.
Give dry skin one simple answer.
Rich, concentrated moisture for your face, hands, and body. Seven ingredients. Morning or night.
Estimated 60-day supply · 30-day satisfaction guarantee for eligible first purchases
Stay close to Natru.
Join the list for plainspoken skincare notes, product updates, and the occasional email from us.
Save 15% on your first order.
Skincare got weird. We made one moisturizer that makes sense.
One rich tallow moisturizer for dry skin, from face to body.
See all seven ingredients
Scroll horizontally or use the arrow keys to read all seven highlights.
- Simple routine
- 7 organic ingredients
- Custom formulated
- Made in Illinois
- Fragrance free
- Face + hands + body
- Morning or night
Simple with intention.
Our formula. Illinois made. Every batch tested.
Most tallow skincare products are white-labeled or homemade. Natru is not. We started with our own formula, not a ready-made product with a new label. Natru is custom formulated and manufactured in an Illinois lab, made in the USA, and every batch is tested, including microbiological testing.
Custom formula · Illinois made · Every batch tested
$60 · Estimated 60-day jar · About $1/day · 30-day first-purchase guarantee
Deep moisture. No complicated routine.
What those seven ingredients do.
Tallow, shea butter, jojoba oil, rosehip seed oil, vitamin E oil, and squalane bring emollient moisture. Manuka honey acts as a humectant. Together, the seven-ingredient formula reduces moisture loss and softens rough, dry skin.
Locks in moisture
Tallow and shea butter seal in moisture and soften dry skin.
Reduces moisture loss
The oil-rich formula reduces moisture loss and protects skin from drying wind, cold, and everyday exposure.
Softens rough, dry skin
Use it wherever dryness shows up, including your face, hands, elbows, and body.
The full formula
Seven ingredients. Each one has a job.
01
Grass-fed organic tallow
A rich emollient that helps seal in moisture.
02
Shea butter
Locks in moisture and gives the whip its body.
03
Manuka honey
A humectant that helps attract moisture.
04
Jojoba oil
An emollient that softens and conditions.
05
Rosehip seed oil
An antioxidant-rich oil that conditions skin.
06
Vitamin E oil
An antioxidant that supports the oil blend.
07
Squalane from olive oil
A lightweight emollient for soft, smooth skin.
But will it feel greasy?
Fair question.
Tallow is rich, so the amount matters. Start with a small amount and warm it between clean fingertips before applying it to your face, hands, or body. Natru is designed to absorb easily and leave your skin moisturized, not coated. Add more only where you need it.
Use it morning or night. One jar is estimated to last about 60 days with daily use, depending on your routine and how much you apply.
From nature. Back to nature.
A compostable, plant-based cosmetic jar.
We chose a compostable, plant-based cosmetic jar because it should reflect the care that went into the formula. When the jar is empty, it can go in city composting programs and leaves no permanent microplastics behind.
I wanted one moisturizer I could understand and use every day.
I did not start Natru because skincare needed another brand. I started it because daily moisturizers have become harder to understand than they need to be. I wanted one simple solution: a natural seven-ingredient formula for my face, hands, and body, built around premium grass-fed 100% organic tallow, organic ingredients, and packed in a jar designed to return to nature.
Stu, Founder of Natru
What customers say
"In just a few weeks my skin has completely transformed. It’s smoother, more hydrated, and has a natural glow I haven’t seen in years. The texture is rich but absorbs beautifully without feeling greasy. I love that it’s made with clean, natural ingredients and feel good about what I’m putting on my skin"
Maureen G., Harbert, MI
"I spend a lot of time in the mountains and the dry air wreaks havoc on my skin. If I rely on the moisturizer at the hotel or something I grab at the local store, things get worse! Natru is a game changer. Whether in the snow or wind blown sun, my skin is happy. Not greasy, lasts all day, and isn’t full of chemicals. Done and Done!"
Phil B., Marin County, CA
"My winter eczema has been the worst it’s been in years. I’ve tried a bunch of different skin products, but nothing seemed to work until I found Natru. It’s amazing how well it works on my creases, which are my worst affected areas. And the best part? It’s not greasy or sticky!"
Jonna M., Chicago, IL
Questions before you try it?
Will it smell like beef?
Natru is fragrance free, with the natural scent of its ingredients. We do not add essential oils or synthetic fragrance.
Is it only for your face?
No. Use it on your face, hands, or body wherever your skin needs moisture.
How much should I use?
Start small. Natru is concentrated, and a little goes a long way. Add more only where you need it.
Is it for sensitive skin?
The fragrance-free formula is made for straightforward daily use, but everyone's skin is different. Patch test before full use, especially if your skin is sensitive.
How quickly will my order ship?
Orders typically ship within 1 to 3 business days. Standard U.S. delivery takes 3 to 7 business days. U.S. shipping is free on orders over $75, and other rates appear at checkout.
What if it is not right for me?
Try Natru with a 30-day satisfaction guarantee. Your first-time purchase of this product through Natru's website is eligible. Request your refund within 30 days of delivery. Limit one refund per customer. No return is required. Original shipping charges are non-refundable. Read the full refund policy.
Give dry skin one simple answer.
Rich, concentrated moisture for your face, hands, and body. Seven ingredients. Morning or night.
Estimated 60-day supply · 30-day satisfaction guarantee for eligible first purchases
Stay close to Natru.
Join the list for plainspoken skincare notes, product updates, and the occasional email from us.
Save 15% on your first order.