Our story
Ancient wisdom. Seven ingredients. One obsessive founder. Here’s why Natru exists.
The problem
Walk into any pharmacy and you’ll find shelves of products with ingredient lists longer than a grocery receipt. Your skin absorbs synthetic preservatives, artificial fragrance blends, petroleum derivatives, and chemical stabilizers every single day.
Your skin is highly absorbent, and those questionable ingredients don’t stay on the surface.
We started asking: does it have to be this complicated?
How we started
I’m Stu. I needed a moisturizer that actually worked for my life: one that was clean, effective, and didn’t require a nine-step routine. The generic synthetic brands felt more like a chemistry experiment than skincare. And the natural alternatives I found were homemade, inconsistent, or just didn’t perform.
A friend introduced me to tallow, an ingredient used since ancient Egypt and prized for millennia for its ability to protect and comfort skin under the harshest conditions. The science made sense: tallow is biocompatible with our skin’s natural sebum, so it absorbs deeply without feeling heavy.
But I couldn’t find a version I trusted. So I partnered with a dermatological laboratory in Illinois and started formulating. We spent a year iterating, adjusting texture, absorption, and nutrient balance. I tested every variation personally: heliskiing in Canada, surviving the dust at Burning Man, summiting Kilimanjaro in Africa, and enduring Chicago winters. If it held up there, it would hold up anywhere.
What you’re holding is what I use every single day. I hope it does for you what it’s done for me.
StuFounder, Natru
Where it was tested
Our mission
How it’s made
Most tallow skincare products available today are homemade, created without proper safety protocols or quality controls. While artisanal sounds appealing, it carries real risks of contamination and inconsistency that could affect how your skin looks and feels.
Yes, it’s more expensive to create it our way. But our uncompromising approach to safety and quality means you can trust what you’re putting on your skin. No guesswork: just simple, effective natural skincare backed by laboratory precision.
01
Our commitment to excellence starts at the source. All of our premium, organic ingredients are expertly sourced. We use only premium grass-fed suet beef tallow, ensuring complete transparency and the highest quality ingredients in every batch.
02
We’ve partnered with an established Illinois dermatological laboratory that has a proven track record of creating custom formulations for leading dermatologists. This ensures every product meets rigorous safety and quality standards.
03
Our rigorous approach ensures that every jar meets the same high standards while maintaining the natural integrity of our premium ingredients. Our laboratory partnership allows us to combine traditional wisdom with modern safety science, delivering a product you can trust.
Natru is available in limited runs, crafted in small batches to maintain quality. If you’ve been thinking about it, now’s the time.
